Magic Mirror of New England provided the roaming photo booth for
JetBlue’s inaugural gate party at
Manchester-Boston Regional Airport, celebrating JetBlue’s new nonstop Florida routes. The inaugural gate party featured a roaming photo booth activation designed to capture branded content, increase guest interaction, and create memorable moments throughout the terminal.
Using our virtual background removal, guests were instantly transported to customized Florida-themed environments without the need for a physical backdrop. Travelers received instant digital sharing and printed photo while participating in live surveys collecting feedback on future travel destinations. Combined with speeches from airport leadership, giveaways, and branded event elements, the activation helped create excitement around JetBlue’s expansion while delivering measurable guest engagement.