How a Custom Trading Card Experience Turned BU Innovators Night Into a Keepsake Moment
Magic Mirror of New England brought a creative, high-impact activation to Boston University that had guests collecting memories, sparking conversations, and sharing across social media before the night was over.
Boston University hosted Innovators Night to celebrate students, researchers, and entrepreneurs pushing boundaries across every field.
Event Overview
Magic Mirror of New England partnered with Boston University for Innovators Night to deliver a Trading Card Experience that became one of the most talked-about activations of the evening. Guests stepped in front of the camera for a professional portrait and walked away with a custom trading card featuring their photo, name, organization, and event branding, each one sealed inside a protective display case.
The reaction said it all. Guests held up their cards, compared designs with colleagues, and pulled out their phones to capture the moment. What started as a photo activation quickly turned into a natural networking catalyst, with attendees connecting over their cards and sharing the experience across social media throughout the night.
The result was a memorable, branded keepsake that felt personal to every single guest, while reinforcing Boston University's commitment to recognizing and celebrating individual achievement.
The Trading Card Experience did more than entertain. It gave every guest a personalized, professionally produced keepsake that sparked real conversations, fueled organic social sharing, and kept the Boston University Innovators Night brand in people's hands long after the evening ended. From the moment guests saw themselves on a custom trading card, the energy in the room shifted. It became a talking point, a photo opportunity, and a networking moment all at once.
100%
Of guests received a fully personalized, print-ready trading card on the spot
Stat 2
1 Night
Was all it took to make every attendee feel individually recognized and celebrated
0 Gaps
Between photo, print, and presentation, the experience was seamless start to finish
Lasting
Branded keepsakes extended the event's impact well beyond the venue and the evening
Gallery
Let’s Plan Your Event
Tell us about your event and we’ll create a tailored photo booth experience designed to engage your audience and elevate your brand.
